Mark Schlarbaum

By: Ken Okel
Sometimes it’s not how you say it but the words you use to make your point. Between the Olympics and the political conventions, there have been a lot of high profile speeches recently. A few dazzle the audience and some have them restlessly moving in their seats. In some cases, there’s something the speaker is doing wrong that creates a distance between the podium and the audience. Here some tips on ways to use your words to keep you out of trouble:

Keep It Simple: I remember a weather forecaster who used to use the phrase “shower activity.” She’d say, “We should have some shower activity later today.” I understood that she was talking about rain but why not just say the word, “showers” or “rain?” Perhaps this evolved from seeing rain showers producing activity on the station’s radar. But the phrase, “shower activity” sounded very unnatural.

To sound like a normal person, use words that you would use with your friends and colleagues. If you wouldn’t normally say it in a professional setting, then don’t use it. Otherwise you will alienate your audience and look like someone who’s trying to impress rather than inform. Unlike Scrabble, you don’t get more points for using larger words.

Needless Details Derail: Some speakers need a filter on what comes out of their mouth because they love to talk and especially talk in tangents. This can be cute with a child but tiresome in adults. Make sure you stay focused on your point and how it ties in to your greater message. There’s nothing wrong with a well placed story but it has to fit the rest of your material. Otherwise, save the tale for another day.

Jargon Doesn’t Stand for Anything: There’s nothing worse than confusing your audience with terminology that they can’t understand. Nowadays so many of our everyday tasks come with a special vocabulary. While it’s familiar and tempting to launch into these words you need to limit their use. Think of it like this: If in the place where you’re talking, 95% of the audience knows where the bathroom is located at your business, then you can use as many acronyms and jargon as you like. Take a moment to explain the concept rather than leave people wondering what you’re talking about. Otherwise, they’ll tune you out quickly.

The difference between an effective presentation and one that is forgettable can be easily bridged if you focus on your words.

Posted by Janet Schlarbaum